Saturday, October 22, 2005

Marketing

Originally Posted On Tuesday, October 18, 2005

Why is it that the Marketing Dept at hugely successful companies, treat the general population as idiots. I will admit that there are a few people that one has to shake their head at and wonder..How in the world these people can function in there day to day life (for an explanation - just ask any retail staff during the month of December). For example, Rogers ...Our wonderful monopoly Cable company...They are advertising over and over and over (get my drift)...That if you pay an outrageous price for their digital cable (which in reality has very few subscribers) you can get their famous "time-shifting". Yes, they have even coined a term for it. However, what they fail to mention is that there is no magic involved...No group of employees who worked diligently on how to offer more to their customers...No...Rogers just has the good fortune to be based in a country with 5 different time zones. So the reality is that their so called "time-shifting" is TV channels in each of the 5 zones, and voila that is it. It literally stupifies me how they can get away with it. It leads one to believe that there is this new upgrade in Cable, that will allow you to schedule any show that you want to watch around your life. Or what about the phrase "New and Improved". How many times a week, do you see a TV ad for some "new and improved" product of a brand that you use. When in reality, "new and improved" means that they have reduced the size of the product in volume. The same goes for "Ultra" and yet these companies continue to do this on a daily basis.What about politicians? They (in General) make promises we all know that they are not going to keep (and have no intention of keeping)...And yet we vote them in..in the hopes that they will keep their promises. Vicious CircleWhy do we allow them to "pull the wool" over our eyes?
posted by Mantaray Ocean at
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